The Story behind Shangri-La Beer

Shangri-La Beer’s CEO, Songtsen Gyalzur, was born and raised
in Switzerland. His mother, Tendol, was an orphan who moved to Germany and began her studies after her adoption by a young German doctor couple. At the age of 36, she finally had to chance to return to her hometown in Tibet, and established its first orphanage “Tendol Gyalzur Children’s Charity”. Since then, she has been concerned and caring for many children in need of assistance. Seeing his mother’s hard work and persistence, Songtsen opted to give up his real estate company and comfortable life in Switzerland and returned home to Shangri-La to assist his mother with the orphanage. Using the business experience he accumulated in Switzerland, he started a business in his hometown in order to support his mother’s project and solve the employment issue of the young people who grew up at the orphanage. After much research, he chose to establish Shangri-La Highland Craft Brewery, which not only solves the problem of unemployment among
the young people from the orphanage, but also supports local agricultural development. Today, 80% of the brewery’s employees are the young people who were raised at the orphanage.
Part of the company’s proceeds are donated to the orphanages’ daily operations, and a highland barley planting base of 583000 square meters was established locally.

背后的故事
香格里拉啤酒董事长杰素松赞出生在瑞士，他的母亲曾是一个孤儿，在她年幼时一对德国的医生夫妇收养了她，并带她来到了德国学习、生活。她在36岁时终于得到机会回到了自己的故乡西藏，并在93年建立了西藏第一个孤儿院“杰素丹珍保育院”从此她一直默默关心和呵护着这些需要帮助的孩子们。
看到母亲的努力与坚持，在瑞士拥有地产公司的松赞毅然决定放弃瑞士安逸的生活选择帮助母亲的慈善事业, 松赞也回到了故乡香格里拉，并通过运用在瑞士积攒的商业经验在故乡开办企业，来支撑保育院的运营和解决在保育院长大的年轻人工作问题。
在经过长时间的调研我们选择开办香格里拉啤酒厂，不仅能达到支持保育院的初衷也能为当地农业提供一点力量。如今，我们80%的员工来自保育院长大的年轻人，公司部分收益用于保育院日常运营，并在当地建立了875亩青稞种植基地。我们的啤酒厂在2015年6月在大家的期待下正式开始生产，欢迎喜欢啤酒的朋友来香格里拉做客。